Premium Fishing Lures for the Ultimate Catch! 🎣🐟 Get Free shipping - spend $100 or more

Premium Fishing Lures & Gear

Live Two Fish is a leading fishing lure company specializing in high-quality soft plastic lures, crankbaits, jig heads and fishing accessories designed to help anglers catch more fish. Our expertly crafted baits deliver realistic action, durability, and lifelike designs that attract bass, walleye, pike, and more. Whether you're fishing in freshwater or saltwater, our lures are built to perform in all conditions.

Shop Live Two Fish today for top-performing fishing baits, soft plastics, and tackle essentials—because every cast counts! 🎣🐟

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Fishing Product Categories

Soft Plastics

Explore top-quality soft plastics, stick bait, split tail minnows, flat tail worms and more!

Fishing Lures & Products

Apparel & Accessories

Find stylish apparel and essential outdoor accessories for fishing.

Fishing Lures

Sweet fishing lures for walleye, pike, bass fishing and more.

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About Us- Live Two Fish

At Live Two Fish, we’re more than just a fishing lure company—we’re passionate anglers dedicated to crafting high-quality soft plastics, crankbaits, jig heads and other fishing baits that help you catch more fish and create unforgettable fishing experiences.

Born from a love of the sport, our mission is to design lures that deliver realistic action, durability, and top performance in both freshwater and saltwater. Whether you're chasing big bass, walleye, pike, or other game fish, our innovative lures are built to attract more strikes and keep you reeling in success.

We believe fishing isn’t just a hobby—it’s a lifestyle. That’s why we offer not only premium lures but also apparel and gear to help you represent your passion on and off the water.

Join the Live Two Fish community and experience the thrill of the perfect catch. Cast. Catch. Repeat.

A person wearing outdoor gear and a cap is holding a fishing rod while standing near a body of water. The image has a soft, muted color palette, creating a serene atmosphere. Tall grasses are visible in the foreground, and the person looks focused on their activity.
A person wearing outdoor gear and a cap is holding a fishing rod while standing near a body of water. The image has a soft, muted color palette, creating a serene atmosphere. Tall grasses are visible in the foreground, and the person looks focused on their activity.
A person dressed in outdoor gear stands in a grassy area holding a fishing rod. The background features dense greenery and a body of water visible through the trees. The person appears to be in a natural and serene environment, possibly engaged in fishing.
A person dressed in outdoor gear stands in a grassy area holding a fishing rod. The background features dense greenery and a body of water visible through the trees. The person appears to be in a natural and serene environment, possibly engaged in fishing.
woman wearing yellow long-sleeved dress under white clouds and blue sky during daytime

The quality of lures at Live Two Fish is unmatched; my fishing experience has greatly improved!

John D.

A fishing reel with green details lies on a bed of wet, multicolored pebbles. Next to it is a multi-tool with pliers opened, featuring a textured grip and metallic finish. The fishing line is partially visible.
A fishing reel with green details lies on a bed of wet, multicolored pebbles. Next to it is a multi-tool with pliers opened, featuring a textured grip and metallic finish. The fishing line is partially visible.

I love the selection and convenience of shopping online; Live Two Fish lures are my favorite!

Sarah T.

A line of fishing rods is neatly arranged along the railing of a boat, with the ocean and frothy waves visible in the background under a clear blue sky. A few pieces of clothing or towels are draped over the railing.
A line of fishing rods is neatly arranged along the railing of a boat, with the ocean and frothy waves visible in the background under a clear blue sky. A few pieces of clothing or towels are draped over the railing.
★★★★★
★★★★★
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